Nothing beats a bus when it comes to marketing. Hats off to Ogilvy Frankfurt for this great play:

Via Gawker
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Author: David Churbuck
Cape Codder with an itch to write View all posts by David Churbuck
David,
This picture has gotten a lot of coverage online, but has had little depth. I wonder if there isn’t a guest blog post or interview opportunity to go behind the scenes on this concept / campaign? Lot of creativity here – pretty bold. Would love to see an interview with the brains behind it…
Mark
Great idea, I’ll reach out to my EMEA counterparts.
dc