Nothing beats a bus when it comes to marketing. Hats off to Ogilvy Frankfurt for this great play:
Via Gawker
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Books, boats, history and the itch to write about those things
David,
This picture has gotten a lot of coverage online, but has had little depth. I wonder if there isn’t a guest blog post or interview opportunity to go behind the scenes on this concept / campaign? Lot of creativity here – pretty bold. Would love to see an interview with the brains behind it…
Mark
Great idea, I’ll reach out to my EMEA counterparts.
dc