YouTube Blog: Viacom uploaded its own videos

Via Clay Shirky – YouTube claims that Viacom was uploading its content to the video hosting service via several “marketing agencies” while beefing in public that its rights were being violated.  If true, then Sumner Redstone and friends are jerks of the first degree, giving further proof of the mainstream media’s guaranteed penchant for doing the wrong thing digitally whenever given the opportunity.
From the YouTube blog:

“For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately “roughed up” the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko's to upload clips from computers that couldn't be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt “very strongly” that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.”

via YouTube Blog: Broadcast Yourself.

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