Leroy Stick – the man behind @BPGlobalPR.
I love this line, an indictment of PR consultants and social media gurus who “know” how to handle the mob.
“I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR. First of all, who cares? Second of all, what kind of business are you in? I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company? One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach. That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer”
repairing BP’s brand image will be as hard as plugging the leak, maybe impossible in both cases. They should put a sock in their CEO’s mouth, while they’re at it, and give him “his life back” as he wished.