Millennial/Net-Gen Focus Group of Two

Sitting on the deck the other evening with my 24 year-old daughter and her boyfriend, a San Francisco entrepreneur working on a real estate/apartment finder app —  while I grilled dinner I also grilled them on social media trends within their social and professional circles. Both are digitally driven individuals who have known a world that always had an Internet. He’s on a divided platform of MacAir and Android phone, she’s a follower of the Apple Holy Trinity of MacAir, iPhone5 and iPad2.

  1. Both are Gmail users. She left Yahoo. And despite the Apple hardware, does not use Apple cloud services or email.
  2. Both use Snapchat
  3. Dropbox
  4. Are not fans of iTunes
  5. Both dispute the popular myth of twenty-somethings fleeing Facebook as it gets infested by their parents. “Can’t survive without it, though everyone disses it and says they are going to cancel their accounts,” said he.
  6. Twitter is not a big thing for them personally, but he’s respectful of its marketing power
  7. He is a content marketing practitioner and showed me an infographic developed with his PR firm to support his app launch
  8. Both admit to being overwhelmed by the proliferation of social apps, networks, etc.
  9. I didn’t ask about Google + usage.
  10. Laptop and tablet use was pretty low during their ten day vacation. Phones were consulted constantly with few phone calls observed.

Interesting points I took away from this survey sample of two are:

  • Both are very concerned about personal information security, hence the quick adoption of Snapchat which makes an image expire and notifies the sender if a recipient takes a screen shot.
  • Facebook is tired, but central to their sharing and personal network maintenance. I  thought they would long gone from there.
  • Both said they are tired of keeping up with all the options and new technology available to them

Author: David Churbuck

Cape Codder with an itch to write

3 thoughts on “Millennial/Net-Gen Focus Group of Two”

  1. How did they feel about Yahoo! shutting down Alta Vista?

    I have to imagine they were pretty traumatized by this 🙂

    David — I frequently do this exercise with my nieces and nephews (my kids are still lil ones – although my 3 year old is a whiz on the iPad).

    Instagram is the one thing that pops significantly higher with my 13-19 year old nieces/nephews

  2. I’ve observed Instagram use in the 10 – 14 year old crowd. Despite Windows Phone not having an Instagram app – she wanted a Nokia Lumia 928.

  3. Instagram burned my daughter when a photo from her “private” content was sent anonymously to her former employer out of some twisted sense of vengeance by a person unknown. The level of paranoia in the net-gen is huge and leads to two trends:
    1. unshareable, private content like snapchat
    2. work-around apps that bypass the Man and give free options

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