TiVo Launches New Interactive Advertising Technology
"Enabling advertisers to insert a customized call to action or branded "tag" in their commercial, replacing the generic ad tags previously used by TiVo’s advertising clients; — Ensuring advertisers’ traditional TV spots will be more visible in TiVo homes, whether viewed in normal play or fast forward mode; — Enhance the TiVo customer’s experience by allowing them to select the tag and "telescope" from the traditional 30-second ad while pausing their program to view long-form content, requests for information, or recording opportunities which will enhance the viewing experience; — Providing advertisers with the ability to receive leads directly from their TV spots, with the viewer’s consent, so advertisers can track leads to conversion and ensure a qualified return on investment; — Additional data for advertisers to gain a better understanding of the effectiveness of TiVo’s proprietary tagging feature, the strength of their creative executions, and the efficacy of their television media buying strategy."