TiVo Launches New Interactive Advertising Technology

TiVo Launches New Interactive Advertising Technology

"Enabling advertisers to insert a customized call to action or branded "tag" in their commercial, replacing the generic ad tags previously used by TiVo’s advertising clients; — Ensuring advertisers’ traditional TV spots will be more visible in TiVo homes, whether viewed in normal play or fast forward mode; — Enhance the TiVo customer’s experience by allowing them to select the tag and "telescope" from the traditional 30-second ad while pausing their program to view long-form content, requests for information, or recording opportunities which will enhance the viewing experience; — Providing advertisers with the ability to receive leads directly from their TV spots, with the viewer’s consent, so advertisers can track leads to conversion and ensure a qualified return on investment; — Additional data for advertisers to gain a better understanding of the effectiveness of TiVo’s proprietary tagging feature, the strength of their creative executions, and the efficacy of their television media buying strategy."

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,864 other subscribers

Exit mobile version
%%footer%%