Cook’s Illustrated: Stirring up synergy to sell online food content

Cook’s Illustrated: Stirring up synergy to sell online food content

80,000 paid subscriptions at $24.94 per year …. $2 million in revenue and subs have doubled in the last year and a half. Given there is no advertising in Cook’s publishing model, there was no alternative.

Call this the Consumer Reports Model of paid content. So now we can add food to the magic triangle of Sex, Sports, and Stocks. Seems like the essential ur list of human needs.

Author: David Churbuck

Cape Codder with an itch to write