Matt, while waiting for Battelle’s The Search to arrive, posits that microformats will trump massive indices of content in the long run. Example — I use the GMap Pedometer to build bicycle rides and share them on this blog with other riders looking for routes in my region. Jon Udell blogs about using the same tool to build ride routes in New Hampshire. He tags his routes with del.ici.ous. I do the same, following his tag conventions. Now we’re laying the foundation for a sub-niche of search that enables someone seeking "Cape Cod Bike Rides" or "White Mountain Bike Rides" to find our GMap Pedometer constructs.