Publishing 2.0 » Corporate Blogging Reality Check
Scot Karp posts a smart one:
“This encapsulates so much of why corporate blogging is hard. “Companies” need to behave predictably, unlike people, for the sake of Wall Street and their shareholders. For companies and people to connect through blogging, companies will need to become a lot more human — advocates of corporate social responsibility can tell you how hard that transition is.
Of course, in Microsoft’s case, the Scoble loose canon model is still better than the Steve Ballmer lunkhead model — can you imagine Ballmer blogging? You could only read the blog on a Windows PC using IE, etc.”
I know Guy from a panel on audience development he participated in during last year’s Global Online Summit at IDG. Formerly at Ballardvale, he’s now an analyst at The Burton Group, is a founder of the Web Analytics Association, and a very smart person on the topic of content management.
He’s also a great writer and prolific blogger, hence the linkage.
After capturing the Circassian, Chatfield and crew wait orders in Key West harbor, fire a disaster of a 34-gun salute, are sent on patrol, nearly sink their New York ferry boat in the Gulf Stream, and are reassigned to the calmer inside waters, where they take up blockade duties near St. Marks and Cedar Key.
Thanks a near tornado in Durham last night, my hotel had no power from 7 to 11, so I did the transcription by the light of the screen and my Thinkpad’s keyboard light.
Coremetrics acquires Surfaid
Thanks to Jim Hazen for pointing out that IBM’s web metrics solution, Surfaid, is now part of the Coremetrics family. I bet they did it to grab Surfaid’s installed base and then upsell.
This is a map of the bike ride I took this morning. Nice warm spring morning with some sunshine looking like it wanted to give way to rain, so I donned my spandex, strapped on my cleats, clicked in, and started rolling with no destination known.
Like a rolling stone.
A little out of shape — the Lenovo gig and North Carolina have not been conducive to solid cycling these past three months — but I got around the roads just fine.
This cool tool on the link is the Gmaps pedometer — a neat tool for saving favorite hikes, bike rides, walks, and runs. I like it — this, in my mind, is what a “mash-up” is — take a strong tool like Google Maps with an open API — and make it better.
I came home, fell on the couch, and watched the Criterium Internationale on OLN. It’s been a bike day all around.