Scobleizer – Tech Geek Blogger » Peter says podcasting is inefficient
Scoble on the inefficiencies of podcasting. I have to agree. Maybe it was a confluence of iTunes embracing podcasting, a new Nano, and a commute long enough to want to fill the time with something other than the BBC and NPR — but I don’t listen to podcasts anymore.
With time the most inflexible commodity at all, multitasking mediums have a shot at succeeding — e.g. listening to music while reading. Serial mediums do not. While I can watch some forms of television and work on email, neither activity get full attention. Podcasts are useless while reading or emailing.
So, is podcasting hosed? I dunno. Anything that lets a user accelerate consumption through a skim is fine — e.g. a text blog. Anything that requires full attention better have enough impact to deserve it.
