10 Things I want to do in 2007

I don’t believe in New Year’s resolutions. But I do believe in long-term plans and wishlists. Here’s mine for the 12 months to come.

1. Get back on the bike: Yep, I miss cycling way too much to sit out another riding season. With some good economic luck I intend to purchase a dream machine and return to road biking in the spring of 2007, a year after the infamous bike-meets-car incident of last Memorial Day.

2. Finish a book: It’s time to focus my evenings on a book. I have two projects underway, I am about to park one on the sidelines and go whole-heartedly after the other. The topic will be the new principles of Interactive Marketing — the 1.0 to 2.0 transformation.

3. Take up Yoga: I know, I know. Yoga is the predictable fad du jour but I need to do something to limber up a once athletic body made hidebound by such repetitious sports as cycling and rowing. If I want to spare myself the agony I just went through for the past two months with a trashed lower back then I need to put on my Danskin and learn the Down Dog.

4.  Transform Interactive Marketing: it strikes me that a new model is begging to be born. The last time I felt like I actually innovated was in 1995 when I had the blindingly obvious insight that a vertical banner — aka the “tower” or “skyscraper” — stayed visible when a web page visitor scrolled down a page. I sense there is something similar and just as obvious begging to be born.

5. Get my Technorati Rank up 10,000 points: I started the year in the mid-80s, now I am teetering around 30,000. I want to end the year in the teens and I don’t plan on gaming the system to do it. I love organic growth and am in awe of people like Intuit’s Avinash Kaushik who rose to a four-digit ranking in less than six months.

6. Travel to India:  I went on a whim in 1991 with my wife when it looked like Pan Am would go bankrupt and strand me with a bazillion frequent flier miles. The one move we could do that would burn up the miles was First Class to Nairobi or First Class to New Delhi. Thanks to a boss who was an old India-hand (Jim Michaels, the legendary editor in chief of Forbes who won the Pulitzer for his coverage of Gandhi’s assassination) I found myself in India for an amazing month. Now I want to return to see the changes over the past 15 years.

7.  Perform one major home improvement: I am the ultimate un-handyman. But I have a rotting boat shop sagging off the backend of the house that is a living museum where my great-great-grandfather ran a sail loft and started the first Masonic Temple in Cotuit, and where my grandfather built Cotuit Skiffs. The roof is leaking, the shingles are blowing off, and I intend to fix it up myself.

8. Get one of my children into a Cotuit Skiff: I own two of the things, one of my three kids needs to step up, climb aboard, and start racing.

9. Come to terms with my commute: I need to figure out a better and more economical approach to a life divided between 750 miles of home and office.

10. In all my getting, get understanding: That’s a rip-off from Malcolm Forbes, who wrote: “In all your getting, get understanding.” Read into it what you will, but I need to take a deep breath and get a better grounding in the important stuff, and less distraction from the buzz and chaff.

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “10 Things I want to do in 2007”

  1. In 2007 come on down to Pradheep’s Karma Shop and Get the all new Groove 2007 with dual Vibes, automatic Chakra and Diamond Sutra. remember the soul you save may be your own, or in the words of Scop Lisker,”If you don’t like the news, Go out and make some of your own.”

    Holy Cow!

  2. Hi David. I’ve been lurking for a while and enjoying your thoughts particularly on interactive marketing. “Gross tonnage” is a useful pejorative I plan on borrowing, thanks.

    My yoga report (today was Day Two): Promising. Trendy or not.

  3. Churbuck, meet Rodney Yee. You certainly seemed to hit a note with the yoga — but that might be the image provoked of you Danskins together. Um, sorry. There is hope: any of the Rodney Yee yoga tapes from here http://www.gaiam.com/retail/2/VideoDVD will get you in shape (in solitude) quickly. And probably help with #10 too.
    Happy New Year.

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