Interference Inc. is a New York guerilla marketing firm. They are very good at what they do. They deliver buzz to their clients.
Given that they basically own the business sections and front pages of today’s newspapers (see the NYT) from the follow-ups to Wednesday’s “terrorist” shutdowns of Boston because a couple of guys put 30 little battery powered light boxes around the city, under bridges, on overpasses, to promote a Turner late night cartoon about fast food products …..
…One can declare that this is one of the most successful guerrilla campaigns in history.
The fact that one of the guys arrested for putting up the light boxes without permission looks like Rob Zombie, and held a mock press conference where he said the issue was “haircuts from the 1970s” makes this all the weirder. I can imagine Boston talk radio now, with the salt of the earth calling for capital punishment or at least hard labor for the pair of twenty-somethings who brought a city to its knees for one expensive afternoon.
Turner is in bunker mode, pointing the press at Interference. Interference’s website is hosed from the traffic. I would image viewership for Aqua Teen Hunger Force is also through the roof. Turner may be making restitution to the city, which actually blew up one of the offending light boxes to neutralize it, but Turner, the performance artists who did the deed for $300, Intereference are, in the end coming out ahead if one subscribes to the “any publicity is good publicity” school.