Mitch Ratcliffe at ZD-Net unboxes a new Mac and a new ThinkPad. Guess which ones comes in the prettier box?
“Lenovo’s ThinkPad comes in a brown corrugated cardboard box. If you purchase the multimedia base station for the ThinkPad, you get two brown boxes in a larger box that is an armful to carry. The irony here is that the ThinkPad is lighter than the MacBook, but you get several pounds of extraneous packaging with it that makes the ThinkPad appear clunkier when it’s not.”
Okay, I’ll concede that our packaging is not something one oohs and ahhs over. Keep in mind we ship pallets of these into Fortune 500 companies where the IT guys aren’t going to fondle the documentation.
I can’t wait to see how we fare as Mitch gets deeper into the comparison. I went to an Apple store on Sunday to check things out and started typing. Blech. I’ll take the ThinkPad’s keyboard any day.
But the boxes? No, I throw them out.