This is my favorite brand sentiment tool in the entire world. Probably because it is free. And fun to play with.
Enter in a brand name and see how it fares. A ten means the brand “rocks.” A one designates utter suckage. This works by going out into the Interweb and looking for keywords and designations of rockitude or suckiture adjacent to them. My music example probably sucks as one can imagine the word “rock” is adjacent to everyone of these names. Same probably holds true for geology brand names ….
