BuzzLogic — the pretty awesome blog tracking/mapping/influence measurement tool that was started by my buddy Mitch Ratcliffe — has some great press in the current issue of Fortune (most admired companies). I’d like to link it, but I can’t find it on fortune.com. Your’s truly is mentioned — thanks to Krista Summitt for pointing that out.
The company is bringing its product out of beta soon. We’ve been testers for over a year, and have used it to help identify customers with problems. The Fortune article recounts the first effort in our so-called Proactive Support program when I used BL to identify that Rick Klau at Feedburner had a dead ThinkPad. We fixed him. He thanked us. The rest is history.
It is very weird and almost traitorous to see my name in Fortune after 13 years at the other business magazine that begins with F…O…R…