Constantine von Hoffman, one of the best marketing writers on the planet (CMO Magazine, RIP), a hysterical blogger — see Collateral Damage — and all around fine specimen of the genus journalista frustrata, has hung up the byline and joined Spoke.com as the blogmeister.
His indictment of the trade is sad but telling:
“Being a journalist these days is like playing baseball for the Cubs. Sure sometimes you get a hot streak but you know that no matter how well you do your job you’re playing for an organization that really doesn’t know what the fuck it’s doing. I am tired of working at places that are still trying to adjust to the internet era. I’m tired of telling people that paper isn’t the primary means of exchanging information anymore. Print is still an essential and important medium — it’s just not the most important one. You’d think, given the amount of ink and electrons spilled on the topic, that this message would have gotten through. Yet this basic issue is still being debated in many, many corners of my for-now-former profession.”
Congratulations Con!
Kinda sad, but not surprising, that companies are so stuck in the past that they can’t see the forest for the trees. Enough so apparently that they drive employees away. Tisk tisk!