Day: December 11, 2008

Top 10 Marketing Blunders of 2008 « Collateral Damage

Lenovo’s “Customer of the Year” — Constantine von Hoffman (for threatening to tell people we delivered a ThinkPad to him ahead of schedule) — has posted his annual list of the top marketing boners, blunders, bloopers, etc.. I strongly recommend a full visit, my favorite is Vista toilet paper and Lolita brand beds.

1 Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.

2 Framingham State College uses the word blah 137 times in a 312-word fundraising letter.

3 Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.

4 Woolworths (UK) launches Lolita brand of beds for young girl

See the rest below ….

Top 10 Marketing Blunders of 2008 « Collateral Damage.

Favorite new clamming blog

Andy Buckley — I discovered this one this morning on Cape Cod Today. His bio:

“Novelist, politician, photographer, game designer, master mariner, clamdigger and investigator, Andy Buckley is an eleventh-generation Cape Codder with a Renaissance flair. His Tours of Cape Cod (Schiffer Books) will be published in May 2008. Read Andy’s Monomoyick column in the Cape Cod Chronicle and visit Monomoyick on YouTube and on Panoramio. Andy can be emailed here.”

“When I bought my commercial shellfishing license towards the end of the May 31 deadline, the number of my license caught my attention. It was low. In years past, if I waited this late to fork over the $200 to the town, the number was close to six hundred. Instead this year, it was about half of that.

“It shouldn’t be too surprising. With the proliferation of aquaculture in neighboring towns and the region, as well as the discovery of a large bed of ocean quahogs in Nantucket Sound, the price of littlenecks clams has fallen from over 20 cents a piece to below ten. Often, four hours or less of work could bring close to a hundred dollars in the summer. Not a bad way to supplement income from other work, and pay the high cost of living in Chatham.

Buckley’s Blog.

He blogs at http://www.monomoyick.com

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