It’s a sure sign how desperate the social marketing world is for a new case study when a maker of sugar balls replaces its corporate web site with its Twitter account, launches a Facebook page, and posts some pictures on Flickr.
I can see the cool ad agency checking off every one of the requisite social media laundry list boxes and patting themselves on the back for being authentic when people like me tweet that their sugar pellets taste like shit.
I refuse to acknowledge this junk anymore. It’s not creative, it’s not anything more than a two-headed carnival act cooked up for the PR. The fact someone got paid to do this is further proof that we have nothing to worry about as the Ukraine melts down and the world looks forward to a summer of civil unrest.
Dour indeed. Ride the Naked Groundswell!