Colleague Craig Merrigan, VP of Consumer Marketing at Lenovo, has lit up a WordPress blog. This guy is interesting for a couple reasons. First, he has that classic consumer packaged goods background (Quaker Oats) that is tantamount to being a paratrooper in marketing circles (P&G, etc.). Second, he is one of the biggest risk takers I’ve met in any industry, and was, on several occasions, a partner in crime on some interesting ideas — some of which saw the light of days, others which died a deserved death.
Craig is an interesting guy. Has a Japanese garden in his Chapel Hill backyard. Get him going on competitive rope jumping and watch what happens.
Competitive rope jumping? I dunno, I think I’m more interested in thwart sitting, horizon staring, and fraternal beer drinking. However, I will check out his blog — you haven’t steered me wrong yet. Example: “Shadow Country” is a winner, thanks to your recommendation.