At random…

I know. I suck. I’ve been ignoring this poor blog and that’s not right. So, in no particular order, here’s a dump:

  • Boston Olympic Bid: As an Olympic junkie I’m all in favor. We have the infrastructure with all the collegiate venues available. We’re a big sports town. And I want to see Olympic Rowing on the basin of the Charles. These things aren’t that disruptive to the population. Trust me. Yes there will be a lot of athletes and their families in town. Lots of big brand hospitality programs, but it didn’t kill Beijing, it won’t kill us.
  • Daily Constitutional: I went FitBit before the holidays and also installed a Withings digital scale. I’m trying not to be obsessed with the “quantified self” thing, but I do weird things (like march to Loop Beach in the dark after work) to hit my daily quota of 10K steps. This is all a preliminary phase before getting back on the erg. And no, no CRASH-B’s this year. Paired with a new set of awesome Asolo trekking boots (the Ferrari’s of footware), I am a walking machine. These things are amazing. Got mine under the Christmas tree (that tree is now in the burn pile ready to spark off the annual spring burning of the brush) and I would wear them to bed if I could. They are that comfortable. Walking is the most underrated thing in the world and I prefer to refer to it in 19th century terms as my “constitutional.
  • Banned words: I am repulsed by the following corporate words:
    • Pivot: VC-speak for “your business is failing, now figure out plan B before you run out of cash.”
    • Impactful: shut the fuck up please
    • Content: “content” is dead and makes a book commit suicide every time it is uttered. Engineers who can’t write call whatever their systems “ingest” (another despised word) “content”
    • KPI: they are not key, they don’t perform, and they are noise indicating nothing.
    • and many many more. “omnichannel” needs to be buried. “Inbound marketing” is hooey.
  • Good words: 2015 is the Year of Empathy and doing unto others, etc. Is also the year of getting shit done.
  • Reading list:  I’m going back in time to the marketing wisdom of Regis McKenna and reading his “Relationship Marketing” which merely proves the more things change, the more they remain the same. I am also delighted that Doc Searls and David Weinberger have come back to the Cluetrain Manifesto with some “New Clues.” Their pronouncements on “content” and “native advertising” are worth the read. Son gave me a volume of Rilke poetry which is up next.
  • Movies: saw the Interview on the xBox over the holidays and was ashamed to say it felt like a pretty weak blow for freedom of speech and democracy. Personally I find North Korea to be a good source of entertainment in itself. I know people are starving and there are nukes, but still…… if the best they can do is hack some Hollywood emails then bring it on.
  • Consumer Electronics:  other than the Fitbit, no new toys in my life worth talking about. And no, I don’t miss going to Vegas for CES.
  • Cooking:  I’m teaching myself to cook a decent Tom Kha Gai (Thai coconut chicken soup) thanks to a great cookbook and the tutelage of Acquia’s CEO, Tom Erickson.
  • Boozing: messing around with different single malts. Highland Park is scoring high. Also the Balvenie scotch that ages in old rum barrels is way too sweet. I’m totally a peat freak and keep coming back to good old Talisker.

Author: David Churbuck

Cape Codder with an itch to write

8 thoughts on “At random…”

    1. Lowell? On the Merrimack? NFW — Olympic rowing has to be on still water….which technically the Charles ain’t. In fact, the only Olympic standard course would probably be Lake Quinsigmond in Worcester.

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