David Hill, Lenovo and IBM’s former head of design and brand identity, and the man who redefined corporate blogging twenty years ago with the late, lamented Design Matters blog, has a new website.
ThinkNextDesign reflects the man’s impeccable design taste and showcases his greatest hits in a graceful gallery of everything from minicomputers to Trackpoint caps for the pointing stick on Thinkpads.
It also revives some of his best writing from Design Matters, the Lenovo blog the two of us reminiscenced about last month with Thomas Rogers, host of the podcast Laptop Retrospective.
Design is far more than form or function. It’s the tangible expression of a brand’s identity, values, and promise. While a brand defines what a company stands for, design gives those aspirations form and substance. Design uniquely delivers value: visually, physically, and experientially.
