I believe it’s a cruel act of intellectual dishonesty to skip over an unfamiliar word while reading without noting its existence and tracking down its definition. Starting in high school I got in the habit of reading with a pencil and parking new vocabulary in the flyleaf of the book or on an index card/bookmark for future research with a dictionary.
Kindle made in-line dictionary look ups a breeze just by pressing on a word and waiting for the installed digital dictionary to pop-up a definition. I am increasingly growing anti-Kindle since I’ve been reading the entire “Master and Commander” series by Patrick O’Brian this past spring and summer. After three Kindle books I finally gave up forking over $12 to Amazon every time I wanted the next volume of the 21-volume series and went to E-Bay to buy a complete collection from a used book dealer for $50 with the added benefit of having it on my bookshelf for others to read or me to re-read someday.
Now, as I read the adventures of Captain Aubrey and Doctor Maturin on the train to and from Boston and Providence, I have moved to a combined print/digital vocabulary exercise. O’Brian is incredibly erudite and his introduction of delightfully archaic 19th century medical, botanical, and maritime words has proved too good to be true for this long suffering word addict.
Here’s how it works more or less. Basically it means opening a note on your phone and filling with new words and their definitions. Duh.
- See a word in the text like “missish”
- Turn to the phone and look it up
- Copy the definition from the search result
- open an Evernote file on the phone from a “Vocabulary Widget”
- Type “Missish” and paste in the definition
- Save and continue reading.
This results in a serious word collection that beats whatever “word of the day” app you may subscribe to, honors the author and makes you smarter and extremely insufferable when you announce on a sunny day that you are going “apricate” on the deck (e.g. “catch some rays”)
Chain-Reaction Crash With Minor Injuries, Except for the Slime Eels https://nyti.ms/2uhT3BN
Now I’m going to feel filtered.
Today’s CMO: Job Hoppers or Growth Drivers?
Great quote from my former boss and CMS guru Tom Wentworth on what distinguishes a great CMO from an ordinary one:
“Applying the wrong tactics,” Wentworth added, “no matter how great you are at implementing them, is a surefire recipe for disaster. whatever it is. That’s why the most important attribute for a CMO today is the ability to learn and adapt. World-class CMOs never follow playbooks or trends, they create them.”
Always the revolving door of the C-section, the CMO role seems more than ever to be a confluence of IT, strategist, salesman and creative director than ever before. While not a direct path to the CEO job (that usually sales), the world of the contemporary CMO is a crazy jumble of data driven acquisition, social and traditional brand building, and the atrocious new buzzword du jour: storyteller.