Well say goodbye to Odeo, the still-in-beta podcast subscription and synchronizer. I had it running for a week but just hit the uninstall button to purge it in favor of iTunes 4.9.
This latest version of Apple’s already excellent music player and music library organizer has the potential to really drive podcast dissemination to the 10% of the American public who own an iPod (I heard that stat recently and need to corroborate it somehow).
I’ve asked our IS department to get a paid of iPod minis with Belkin FM adaptors so we at CXO can begin to develop a podcast channel of our own. I’m moving my existing podcast subscriptions — Sam Whitmore’s Closet Deadhead, IT Conversations, and Christopher Lydon’s excellent OpenSource — over to iTunes now and will try to put together a strategy for CXO that would compile an IT channel’s worth of weekly IT news for our c-level audience and then make the case that instead of listening to NPR (why does Michelle Norris insist on pronouncing her name "Mee-chelle" and not "Muh-chelle") or the latest Grisham book-on-tape during their commute or daily slog on the Stairclimber, that they can get smart and entertained with geek talk.
Colin Crawford blogs on the release with pointers to indepth reviews and the news that some podcasters are beefing about the implementation requirements imposed by Apple. Chad Dickerson writes about getting dinged by iTunes when attempting to port his podcast feed over.