AdTension | Doc Searls’ IT Garage
"There are some other cases of value-increasing advertising. For trade and fashion magazines, the advertising often serves as a form of editorial."
What I said in the previous post — the prevalent pageview model is further toast if Adblocking takes off. And it will. Look at the conniptions caused by DVR technology so people like me can blast over the commercials. I’ve seen surveys of site readers where as many as 75% claim to be deploying ad blockers — no popup blockers — but ad blockers.
Doc is right — it’s the old Cluetrain Manifesto central tenet of the conversation with the audience, not treating them like anonymous eyeballs.