iPod penetration

I had heard at some point in the spring that 10 percent of the American public owned an iPod. Today Constantine von Hoffman, editor at CMO Magazine, forwarded this research note to me from The Center for Media Research:

"Upscale Men Dominate Adult iPod Ownership
A national phone survey of adults over the age of 18 by the Pew Internet & American Life Project, found that more than 22 million American adults own iPods or MP3 players. 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing.
"Podcasting" emerged in 2004, as people combined the words "iPod" and "broadcasting." Podcast listeners typically download audio files from the Web onto a computer, transfer the files to an iPod, and listen at their leisure.
Of the 22 million adults who own iPods:

  •      13% of men have the players, compared to 9% of women.
  •      16% of African-Americans and English-speaking Latinos own iPods/MP3 players, compared to 9% of non-Latino whites.
  •      19% of those ages 18-28 have iPods/MP3 players.
  •     14% of those ages 29-40 have them
  •      11% of younger Baby Boomers (ages 41-50) have them
  •      6% of older Baby Boomers (ages 51-59) have them
  •      6% of those 60-69 have them
  •      1% of those 70 and older have them

iPods/MP3 players are for the upscale. Owners include:

  •      18% of those who live in households earning more than $75,000
  •      13% of those living in households earning $50,000 to $75,000
  •      9% of those living in households earning $30,000-$50,000
  •      7% of those living in households earning less than $30,000
  • Those who use the internet are four times as likely as non-internet users to have iPods/MP3 players
  •      14% of internet users have iPods/MP3 players, compared to 3% of non-internet users.  

     There is no notable gap between those who have broadband access and dial-up users when it comes to podcasting.  "

 Given that this study lists adults, I can assume if you add in the youth market, the penetration is indeed around 10 percent.

 

We’re looking for an online ad ops specialist

The Digital Media Jobs Blog: PaidContent.org

CXO Media: Online Advertising Specialist: CXO Online Media is seeking an experienced online advertising specialist/trafficker to coordinate its online advertising operations. Responsibilities include the scheduling, implementation, tracking, optimization and reporting of client advertising for the company’s network of web sites. The specialist will work with the online salesteam to provide inventory availability reports, act as a liaison between all of the various parties involved in an ad campaign and have a full understanding of today’s online rich media landscape.
Essential duties will include receiving, tracking and accounting for all campaign insertion orders; managing the advertising workflow system; seeking, receiving, and testing advertising creative; trafficking via DoubleClick DART for Publishers; reporting on campaign performance on a weekly and ad hoc basis to sales staff and clients; on-going campaign tracking; optimization of campaigns; management of newsletter advertising, including I/O’s, creative/copy testing, tracking, reporting, and optimization; management of custom publishing campaigns; RSS-based advertising and Webcast advertising.
The ideal candidate will possess a thorough understanding of CPM, CPC and CPA online optimization processes; have a minimum of one year’s ad trafficking experience with a major commercial or in-house ad serving system. DoubleClick DART for Publisher’s preferred. A successful candidate will be organized and detail oriented with excellent follow-through and proficient multi-tasking skills.
To apply please send your resume and cover letter to: cxojobs@cxo.com
About CXO Media Inc.
CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, Darwinmag.com and two executive communities: the CIO Executive Council and the CSO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world’s leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries.

Ballardvale Blog: Omniture Raises Money — Again

Ballardvale Blog: Omniture Raises Money — Again

Guy Creese spoke at IDG’s internal online meeting in Boston in June. He’s also chair of the technology committee of the Web Analytics Association, a former Aberdeen analyst, and a total web metrics guru.

Here’s he posts about Omniture’s announcement it had received $40 million in series B financing. CXO is an Omniture client – using SiteCatalyst ver. 12 to track the traffic on its sites. The user manual awaits me.