Elementary Principles of Web Design

"Principle 13: Omit Unnecessary Stuff

"Vigorous Web Design is concise. A page should contain no unnecessary stuff, a nav bar no unnecessary choices, for the same reason a sentence should have no unnecessary words and a machine no unnecessary parts."

With apologies to William Strunk and E.B. White.

 One of the producers just came in with a redesign proposal for one of our sites. We went over the page, mostly deleting, deleting, deleting, when I recalled some stuff I scraped this morning from Amazon.

Look at the progression of the famous Amazon horizontal nav, the tabs that launched a thousand imitators.

Amazon circa 99 


Amazon in '01



Today, less is more

Author: David Churbuck

Cape Codder with an itch to write

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