CXO Media: Online Advertising Specialist: CXO Online Media is seeking an experienced online advertising specialist/trafficker to coordinate its online advertising operations. Responsibilities include the scheduling, implementation, tracking, optimization and reporting of client advertising for the company’s network of web sites. The specialist will work with the online salesteam to provide inventory availability reports, act as a liaison between all of the various parties involved in an ad campaign and have a full understanding of today’s online rich media landscape.
Essential duties will include receiving, tracking and accounting for all campaign insertion orders; managing the advertising workflow system; seeking, receiving, and testing advertising creative; trafficking via DoubleClick DART for Publishers; reporting on campaign performance on a weekly and ad hoc basis to sales staff and clients; on-going campaign tracking; optimization of campaigns; management of newsletter advertising, including I/O’s, creative/copy testing, tracking, reporting, and optimization; management of custom publishing campaigns; RSS-based advertising and Webcast advertising.
The ideal candidate will possess a thorough understanding of CPM, CPC and CPA online optimization processes; have a minimum of one year’s ad trafficking experience with a major commercial or in-house ad serving system. DoubleClick DART for Publisher’s preferred. A successful candidate will be organized and detail oriented with excellent follow-through and proficient multi-tasking skills.
To apply please send your resume and cover letter to: firstname.lastname@example.org
About CXO Media Inc.
CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, Darwinmag.com and two executive communities: the CIO Executive Council and the CSO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world’s leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & ExpoÂ®, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries.
Author: David Churbuck
Cape Codder with an itch to write View all posts by David Churbuck