Mitch R. blogs about preparing for BuzzLogic’s debut at Demo. The ringleader of Demo, Chris Shipley, used to sit on the other side of the cubicle wall from me at PC Week and we became very good pals as a result of mutually overheard conversations. Now she’s the doyenne of the start up and Mitch is sweating the six-minutes his baby gets in front of a very discerning crowd. Jim Forbes, former ringleader of Demo Mobile, and yet another PC Week alum, blogs on his tips for making it through.
“Preparing to present at DEMO is a psychological marathon. You get six minutes, including all the time you have to get up onto the stage after Chris Shipley introduces you, getting your product to do its dance and explaining it to the audience, as well as gracefully wrapping up the presentation. Elevator pitches are chimp work by comparison, because you can expect an interruption, to have the pitch turn into a conversation, even for a moment. But at DEMO you get your shot, then it’s over.”