James Governor’s MonkChips: Blogger Relations at Adobe, Oracle and SAP (and a bit of IBM, Microsoft, Sun)
“Is a blog just a publishing tool? If so, would anyone ask how tech companies deal with people that use pens? I am not being facetious. Just trying to parse the issues.”
An excellent overview of how three companies are approaching blogger relations — SAP, Oracle and Adobe — by James Governor at Redmonk.
FTC Weak on Online Ad Industry Regulation, Watchdogs Say
From ClickZ this morning, behavioral targeting come under attack:
“The document serves as a who’s who of the interactive ad industry, calling into question several online publishers, ad networks and ad serving, tracking and targeting technology firms including ClickTracks, Fox News Corp’s IGN Entertainment, PointRoll, 24/7 Real Media, Blue Lithium, ValueClick Media, Specific Media, Claria, Yahoo, Coremetrics, DoubleClick, Google, Tacoda Systems and Revenue Science.””These companies and those using their products and services, said Chester, are “participating in a commercial surveillance society.” The popularity of behavioral targeting technologies, coupled with the introduction of Microsoft’s AdCenter product, he continued, prompted him to “sound the alarm.”