FTC Weak on Online Ad Industry Regulation, Watchdogs Say

FTC Weak on Online Ad Industry Regulation, Watchdogs Say

From ClickZ this morning, behavioral targeting come under attack:

“The document serves as a who’s who of the interactive ad industry, calling into question several online publishers, ad networks and ad serving, tracking and targeting technology firms including ClickTracks, Fox News Corp’s IGN Entertainment, PointRoll, 24/7 Real Media, Blue Lithium, ValueClick Media, Specific Media, Claria, Yahoo, Coremetrics, DoubleClick, Google, Tacoda Systems and Revenue Science.””These companies and those using their products and services, said Chester, are “participating in a commercial surveillance society.” The popularity of behavioral targeting technologies, coupled with the introduction of Microsoft’s AdCenter product, he continued, prompted him to “sound the alarm.”

Author: David Churbuck

Cape Codder with an itch to write