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Day: April 5, 2007

Management and measurement

Tis KPI season — “key performance indicators” — and I need to pick the three or four measures that will drive a web marketing operation.

Any suggestions? If you could track everything with utter precision, what would you track? How would you measure brand strength? Awareness?

I have my theories. I need more.

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Author David ChurbuckPosted on 2007-04-05Categories MetricsLeave a comment on Management and measurement

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