Google Gears — now I can read the blogs on the plane

Anyone who wants to catch up on unread blog feeds during a flight have been pretty much SOL. My method was to open up Firefox tabs and open the feed for a big stream such as Engadget, and another tab for Gizmodo, and so on. Then, when on the plane, I could read the feed, but only those that I had opened.

Today I noticed a new icon on my Google Reader (I’ve been a Google Reader user for more than six months after years of faithful Bloglines use). It downloaded “Google Gears” which in turn makes offline reading of all my feeds possible. This is big. This is good.

Blog quotes

For the second time this year I am about to be quoted in the national business press based on what I’ve blogged, not what I said in an interview with a reporter. Apparently the blog quote was better than anything from the interview, so the reporter told our press guy today that she was going to use something from this blog and not the interview. I can’t blame the reporter, I’d do the same thing if the better quote had been found elsewhere.

But, here’s the challenge and the importance of the lesson learned — every blogged word is, by its act of publication (with an emphasis on the “public” in publication) — an on-the-record utterance.

Hence, if I continue to blog in the same voice and tone, I can expect to get quoted saying that things bluntly suck or rock, or that  the best use of Second Life is trying to get virtually “laid”, or that X is a moron, Y a frigtard, and Z a knuckle-dragging mouth breather.

This gives me pause, particularly since I tend to put a different filter on my spoken utterances in the presence of a reporting reporter, very conscious of the Jedi mind tricks I used to use on my sources back in the day when my career depended on my ability to get people to say interesting stuff which in turn would make my stories more interesting. Gone are the days when I would try to get a politician to repeat, on the record, a hysterically biting comment about a rival’s misdeeds. No, now I just need find their blog and pick the right line to stick in between the quote marks.
Corporate goons like me get media training all the time from ex-hacks, who tell execs how to turn questions to their advantage and turn interview to their own agenda. How long before corporate bloggers get blog-media training?

Moral of the story — if you blog, you are talking to the press. Happened to me earlier this year when a reporter wanted me to talk about my participation as beta tester of a blog monitoring service. I passed on the request so he quoted the blog and got what he needed without any heavy lifting. Yesterday, did 15 minutes with a reporter, a press person on the other line, dodged some questions I didn’t really want to answer by being serpentine, and today the reporter told our press guy that she was going to quote my blog.

This is what it is. I wrote what I wrote. I stand by my words. But I didn’t blog what I did thinking it would be published in a national magazine.

Anyway, there it is. Takes one to know one.

Digital Advertising Exchanges

Free Article – WSJ.com

“The next big Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit.”

I wrote a few weeks ago, following the Google and Microsoft acquisitions of DoubleClick and Aquantive, that the disintermediation trend of Web 1.0 — e.g. Travelocity killing travel agents — would extend to the advertising industry by cutting traditional agencies out of the planning and buying model. Indeed, now that an exchange model for bidding on open ad slots is beginning to emerge, the skill set needed may be more attuned to the CBOT pork bellies pit than the old Nielsen/Comscore driven model of ad trafficking used in the past. What certainly will occur is an end to campaigns and the rise of real-time trafficking, with ads flowing to properties that perform the best, and away from dog sites that under perform.

Erg Blogging for 05-29-2007

Date: 05-29-2007
Distance: 7010 meters
Time: 30:00.00
Split: 2:08.39
Comments: Long, low and slow. Trying to keep my heartrate down below 130 bpm to focus my efforts on fat burning. The rule of thumb in heart rate monitoring is that fat burns under 50% of one’s maximum theoretical heart rate (220-age=max hr) which in my case is a ridiculous 85 bpm. I try to go at a pace that would allow me to carry a conversation without wheezing and sub 130 bpm does that.

Jeff Young profile: Poised to Prosper

Sacticket Front – Media savvy: Poised to Prosper

Former PCWeek and Forbes colleague Jeff Young gets profiled in the Sacramento Bee today:

“Around the office, they called him “The Man From Rescue.” It was as if he were some mythic figure, a John Wayne-type astride a white steed, ready to come down from the El Dorado County hills to heal the sick, save the crops and bring peace and prosperity to the townfolk.

“Or, at the very least, to have him retool the magazine they work for.

“Management at Prosper magazine, the 2-year-old business monthly, had looked long and hard for a new editor last fall. They had done a national search in all the usual places, winnowed candidates, pored over resumes, and still hadn’t found the right leader. But the one place managing editor Michelle Margetts had failed to look was in Rescue, the hamlet tucked away in the foothills.

“Fortunately, “The Man From Rescue” — as Margetts affectionately dubbed Jeffrey S. Young — happened to be surfing Craigslist one day last fall and read a job posting that intrigued him. In the time it took to click and drag an e-mail attachment, his résumé landed in the inbox at Prosper’s midtown Sacramento office.”

Google Trends: today it’s a World of Warcraft

Google Trends: ct mod, May 23, 2007

Google refreshed its Trends product to be more dynamic, assuming some of the daily characteristics of Zeitgeist. The relaunch happened on May 15th.
Check it out. The dominant search thread today is on World of Warcraft — probably due to a major Burning Crusade patch that was released last night. On Saturday (in the USA) it was the Preakness. On the 15th, Jerry Falwell.
This stuff is fascinating. I sense a big opportunity in here someplace.