If They Write It, Will They Come?

If They Write It, Will They Come? – Forbes.com

Lincoln Millstein — head interactive honcho at Hearst, founder of the Boston Globe’s, Boston.com, on getting rid of the ink-stained wretches and doing the old Tom Sawyer move with the readers.

“Hand over their features sections to readers, Millstein said.“You don’t need professional journalists to put out a travel section,’’ he said. “You don’t need professional journalists to put out a food section, in my opinion. I had a hundred journalists reporting to me. I don’t believe that model works, I don’t believe it needs to work. I believe the user is actually better served by having user-generated, high-quality content in all those ‘back of the book’ sections.”

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “If They Write It, Will They Come?”

  1. I get all of my travel advice/rec’s on Tripadvisor.com and trust Zagats.com and Chowhound.com (disclaimer – part of CNET networks) for my food recommendations

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.