When the elephants dance …

… the grass gets rich. Microsoft takes on Aquantive — owners of the Atlas ad server and interactive agency Ave.A/Razorfish. Obvious that Billg is not conceding nothing to Google in the war for advertising. This, on the heels of 24/7 going, means the ad server industry just went away and has been consumed by the mammoths. I’ll predict MSFT next buys Yahoo — by December.

Then comes the Valleywag rumor that Google is looking at spending $100 million for Feedburner. Interesting move on their part — makes sense, and checks off the RSS advertising box in one neat swoop. Any blogger with half a brain launders their feeds through Feedburner — their stats are solid and they provide the strongest insight into RSS traffic of anyone. Add that to Google Analytics and … (I’m getting tired of being a Google Gusher)

Score one for the good guys …


“I have never experienced such a quick customer response and such integrated corporate communications. The fact that they found me, communicated with each other, and solved the problem immediately was impressive. I was so blown away, in fact, that I couldn’t help but repeat the story to everyone I saw on Monday. The way I told it, Lenovo had swept in from cyberspace to save the day. I told my professors, my classmates, my family, and even that random undergrad in the cafeteria who was behind me at the register.”

And that class, is how you build a brand online.