Andy Berndt to Marketers: Experiment Like Google –

Marketers: Experiment Like Google – Advertising Age – Digital

I picked up this from John Battelle — former Ogilvy exec (and advisor to Lenovo), Andy Berndt, explains his role at Google running its Creative Lab:

“If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency.”

update: Peter Kim @ Forrester was at the Sapient event where Berndt spoke.

Author: David Churbuck

Cape Codder with an itch to write

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