Marketers: Experiment Like Google – Advertising Age – Digital
I picked up this from John Battelle — former Ogilvy exec (and advisor to Lenovo), Andy Berndt, explains his role at Google running its Creative Lab:
“If anyone leaves here with just one thing, let it be this: Google is not starting an ad agency.”
update: Peter Kim @ Forrester was at the Sapient event where Berndt spoke.
0 thoughts on “Andy Berndt to Marketers: Experiment Like Google –”
David, I was there. Ad Age only tells 1/4 of the story. Here’s my take on the session: http://www.beingpeterkim.com/2008/01/read-between-th.html
BTW someone there told me that they knew you. I forgot who it was though, fading memory another side effect of aging.