Here’s a conundrum for which there is no answer: what do you do when an employee decides, on their own, to go off and comment on a customer’s blog and a) disagree with them, b) divulge incorrect information, or c) opens an “anonymous” blog of their own and begins to talk Â Â Â Â about life inside the organization?
From editing Wikipedia to commenting on customer blogs to launching their own blog, I predict the next great issue, in corporate blog policies will be how to stem the tide and reputational risk factor of employees who decide to engage with the world at large on their own terms. I have no issue with a disgruntled employee or ex-employee grinding an axe in public â€“ that sort of thing is inevitable. But how do you let the body politic know there is a mechanism and a policy for getting the word out there and connecting to customers?
PR people never had to worry about someone in manufacturing issuing their own press release. Social Media Marketing teams, in effect, do.