I joined the Blog Council

Yep, after snarling at the concept of a bunch of big corporate/organization bloggers getting together behind closed doors to wear funny hats and plot total world domination, I accepted Andy Sernovitz’s invitation (with a nudge from buddy Mike Prosceno at SAP) , got our CMO to pony up the fee, and as of earlier this week Lenovo is a member of the Blog Council.

Yes we joined. But the headline says “I” because that is more authentic and transparent and makes me (not “us”) accountable.

This was a tough decision, but in the end I followed the advice of a very smart person at McKinsey who once told a client when confronted with some difficult choices to exercise all three. I won’t say why, the answer is, let’s say, confidential and I have a lifetime oath of McKinsey omerta to respect.

This is a confidential organization — meaning it’s off the record. So don’t expect much more on the B.C. here.

Author: David Churbuck

Cape Codder with an itch to write

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