Big piece in USA Today — talking about leveraging social media as a sponsor:
“Blogging from China. The Beijing Games are the first to allow athletes to blog during the Games. In the past, athletes could blog only until opening day, then resume after the Games ended. But new International Olympic Committee rules permit blogging during the Games.
Lenovo doled out computers and video cameras to more than 100 Olympians, asking them to tell their tales. Lenovo.com/VoicesOfTheGames has contributions from athletes representing more than 25 countries.”
Faster, higher, stronger and digital – USATODAY.com.
