FT.com – A golden opportunity? How Chinese brands are betting on an Olympic boost

Richard from the comments points to a piece in the Financial Times and this quote:

“David Melançon, a partner at the Ito Partnership, a brand consultancy, says he is impressed with Lenovo’s efforts to connect with potential customers through blogging and social networking during the games.”

FT.com / Comment & analysis / Analysis – A golden opportunity? How Chinese brands are betting on an Olympic boost.

Author: David Churbuck

Cape Codder with an itch to write

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