Mark Cahill on PC Mag’s decision to ditch dead trees and go all-digital, a reminder of why Mark remains one of the best media strategists out there.
“I believe we’re seeing the tip of the iceberg. Those that can make the jump will start to make that jump quickly. Notably, I expect to see trade journals become a relatively rare beast. Ivory towered experts lecturing professionals about their profession is a thing of the past. Instead, users will gravitate to profession-based niche social media. The journals will slowly cease to exist, and the magazines that remain will be serving the less technical of the professions.”
PC Magazine To Kill Print Version | All Things Cahill.
* Mark and I worked together at Reel-Time and IDG.
Every holiday season the good folks at Concept2 — my favorite brand of all time, inventors of the Concept2 Ergometer, or indoor rowing machine — conduct the Holiday Challenge: a hellacious 30 day challenge to row and log 200,000 meters on the rowing machine between Thanksgiving and Christmas.
In the past, if you succeeded at rowing at least 7,000 meters per days for the duration of this challenge, you would win a printable certificate, the opportunity to purchase a t-shirt, and a free pin to wear with pride.
This is not a trivial pursuit. I have succeeded three time since the first time I did it in 2002, and find that if I don’t get the minimum number of meters rowed in the beginning I won’t be motivated to make them up later on. Well of course I didn’t row yesterday — two helpings of turkey, stuffing, mashed potatoes and brussel sprouts followed by two slices of pecan pie, one of pumpkin, a snifter of armagnac, and two glasses of Ruffino chianti — it was Thanksgiving and I did do the Crossfit workout of the day (which is going to make this year’s Concept2 challenge all the more horrible as I intend to do both in my quest for eternal youth and the ability to snap off 10 real pull ups followed by 100 pushups).
Oh well, it’s in my DNA to abuse myself so. Some Anglo-Celtic-Teutonic yeomanic stock that makes it imperative that I turn myself into a human piston for 60 minutes every day.
As my stepbrother says, “The body is evil and it must be punished.” Well, having logged 11,000 meters this evening, that means I have to row only 10,000 tomorrow to be on track for the little pin and certificate. Yay.