From colleague Gary Milner, further dour sentiment towards Facebook and Myspace as marketing vehicles (see my earlier pointer to P&G’s new CMO saying essentially the same thing — marketers aren’t that capitvated by advertising next to photos of frat boys doing keg stands).
“However, more than half (55%) of the 180 responding chief marketers–representing brands with revenues ranging from $250 million to more than $10 billion–indicated low current interest in actually incorporating the networking sites into their plans.
“One-third said they’re “not interested at all” in getting Facebook and MySpace into their plans, and 22% said they’re “not too interested,” while 35% are very or somewhat interested.”