To hell with punching the monkey, let’s shoot a sausage cow

In the world of advertising, the “Call to Action” is what you want the customer to do after viewing or suffering through your ad.

“Call now!”

“Mention WMVY and receive 10% off”

etc.

In the web world, it used to be called “CHA” for “click here a$$hole.”

Then it was punch the monkey.

Now Microsoft gives us ….

Author: David Churbuck

Cape Codder with an itch to write

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