Good post by Cahill on the need to specialize in social media, indeed all things.
It’s not good enough anymore to be a “new media specialist”, or even a “web video specialist.” It’s heading to the direction where each of the general video tasks will become their own separate areas of specialization. Such as editing, or compression, etc.
So now would be the time, especially if you are looking to retrain, or are already working in new media, to think about becoming more specialized. In the long term I believe you’ll see more job opportunity, and better job security. You’ll still compete in the general market, and you’ll have that one area of expertise where you’ll be the superstar.