Facebook retreat — back to the past

via Entropy Gradient Reversals – Would You Like Fries With That?.

So Facebook changes its terms of service to basically say “all your base belong to us” and the mob goes mental, so Facebook backs off.

Basically they tried to pull a Burger King and claim anything put on their service belonged to them and not the author.

Hit the rewind button to Rageboy, aka “Chris Locke” — who took Burger King’s early “Have It Your Way” web site to a fine-print extreme by uploading all of Project Gutenberg into their text entry box. I suggest someone do the same to Zuckerberg if his lawyers regain the upper hand.

“Sure we like Vivaldi’s Four Seasons. Who doesn’t? But to get our vital juices really flowing, there’s still nothing quite like a hot lick from Foreigner. And it seems that Dave@Burger_King.com feels much the same way. Although the band’s hit single Double Vision was initially an ode to psychedelic drugs (“I never do more than I really need…”), BK must figure that the generation who intrinsically understood this message must have long ago either OD’d or gone into advertising themselves. Thus their use of the Double Vision sound clip to hawk their double cheeseburger. Are we talking blinding marketing brilliance here or what? But never mind what we think. Thanks to the Miracle of Interactivity, you can let Burger King know what you think directly by clicking on their tasteful animated graphic.

Having suggested such feedback, however, we feel duty-bound to pass along the following notice. It’s at http://www.burgerking.com:80/legal.htm, but you know, sometimes a link just isn’t the same as the Real Thing.

All remarks, suggestions, ideas, graphics, data, questions or other information communicated to Burger King Corporation through this site or through electronic mail (together, the “Submission”) will forever be the property of Burger King Corporation. Burger King Corporation will not treat any Submission as confidential, or proprietary and will not be liable for the use of any ideas for its business (including without limitation, product or advertising ideas) and will not incur any liability as a result of any similarities that may appear in future Burger King Corporation operations. Without limitation, Burger King Corporation will have exclusive ownership of all present and future existing rights to the Submission of every kind and nature everywhere. Burger King Corporation will be entitled to use the Submission for any commercial or other purpose whatsoever, without compensation to you or any other person sending the Submission. You acknowledge that you are responsible for whatever material you submit, and you, not Burger King Corporation, have full responsibility for the message, including its legality, reliability, appropriateness, originality, and copyright.

Fill my eyes with that Double Indemnity. When you get right down to it, isn’t this what the Web is really all about? (Our own contribution to the furtherance of responsible Copyright Protection consisted in feeding the entire collected corpora of Project Gutenberg through the Burger King form, thus ending Literature As We Know It.)”