Simian marketing

What is the deal with companies named after apes? I mean monkeys are cute in theory (and can rip your face off in practice) but what idiot actually decides that it would be good idea to inject some prehensile levity into their products by adding “Orangutan” to it? I can see them holding in the bong hit, exhaling and proclaiming in stoner-speak: “Duuuude, let’s call it BononoBaby!”


Here’s a couple offenders. Something inside of me groans whenever any of these pop up on NPR advertising or my inbox:

SurveyMonkey: the classic, from the early days of ape-branding and now de rigeur when you need to create a poorly designed survey on your own.

MailChimp: great, spam AND chimps.

I’m too lazy to hunt down other examples. I know had a webmaster publication in the 90s called “Webmonkey” but other than that I’ll bet I can find some marketing automation spam tool with Gorilla in it.


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