Simian marketing

What is the deal with companies named after apes? I mean monkeys are cute in theory (and can rip your face off in practice) but what idiot actually decides that it would be good idea to inject some prehensile levity into their products by adding “Orangutan” to it? I can see them holding in the bong hit, exhaling and proclaiming in stoner-speak: “Duuuude, let’s call it BononoBaby!”

114333-furious-george

Here’s a couple offenders. Something inside of me groans whenever any of these pop up on NPR advertising or my inbox:

SurveyMonkey: the classic, from the early days of ape-branding and now de rigeur when you need to create a poorly designed survey on your own.

MailChimp: great, spam AND chimps.

I’m too lazy to hunt down other examples. I know Wired.com had a webmaster publication in the 90s called “Webmonkey” but other than that I’ll bet I can find some marketing automation spam tool with Gorilla in it.

 

Author: David Churbuck

Cape Codder with an itch to write

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s