IAB report on Internet Advertising Growth

5/24/2004 Press Release

IAB reporting that Internet advertising is topping $10 billion in 04 — 40 percent of that is search advertising.

CPM display and performance based units are neck and neck.

Good news for me, in new role as GM of CXO Online, is that computer services advertising is the biggest category for the spend. 

Author: David Churbuck

Cape Codder with an itch to write