This was in the weekly update from Doug Kaye at ITConversations, my favorite podcast channel and a model for how to present content from live events:
"1. Free content is more valuable than paid content. When content (or whatever
you choose to call it) can be freely linked to, blogged, reviewed and
remixed, its value to the world (and hence to its creator/owner) escalates
dramatically. Conversely, if you put your content behind a toll gate or
hinder its access or reuse in any other way, you drastically reduce its
value."
