Venture funds return to Net – The Boston Globe

Venture funds return to Net – The Boston Globe

The "Google Effect" in Boston-area VC. Sort of akin to the Microsoft Effect in the early 90s — if the entrepreneur can’t convincingly cast the strategy out from beneath the shadow of the industry behemoth, then don’t bother asking.

 I ran into the "Outlook Effect" in the winter of 2004 while raising funds for a startup focused on collaboration web-services for the SMB market. Every VC had a short-sighted Outlook obsession. How long before they shift that to an AJAX obsession?

The Google-Factor paints most decisions in my media world these days, but intuitively I have to agree with IDG CEO Pat Kenealy’s cynical assessment that Google is to 2005 what AOL was to 1999 — a looming behemoth that will be replaced by another looming behemoth as surely as it will snow in January in Framingham. 

"But when entrepreneurs come calling at venture firms these days, foraging for money to bankroll Internet start-ups, they can expect to be grilled about their approach to the fast-growing Google, which boasts a market value of about $90 billion and more than $7 billion in cash."

BuzzMachine Jeff Jarvis on Distributed Ad Models

BuzzMachine » Blog Archive » Advertising 2.0: An agenda for the Web 2.0 workshop

Jarvis in on a Web 2.0 panel this morning and posts the discussion agenda

"Advertisers need distributed media to provide metrics. Distributed media also have an opportunity to measure (and monetize) new assets, such as trust, influence, timeliness, interaction, engagement, and also to measure (and monetize) new behaviors, such as swarming around people and tags. * We need to rally round cookie sets and data reporting on the publisher side. * We need other tools to serve cookies and report data (i.e., RSS readers). * We need audience demographics and behavior. * We need publisher data (subject matter, demographics, content safety…). * We need protections against spam. * We need to establish trusted networks. All this should allow advertisers to select the “best” media, however they wish to define that — audience, demographics, influence, etc. — or allow publishers to serve the best advertising; it should increase efficiency and value for all and will support the growth of new media."