“Notebook makers are going to need to step up to the plate and differentiate their machines on their own. Some are already working on this. The best example I can think of is a ThinkPad ad that creates an image of ThinkPad as being a tough platform that protects data. This is a tremendous start but I hope Lenovo goes farther and creates messaging highlighting how emerging features are based on valuable DNA that’s still a part of the product line.”
Jim Forbes once again proves why he is one of the smartest guys observing the notebook market.