Method for presenting advertising in an interactive service – US Patent 7072849

Method for presenting advertising in an interactive service – US Patent 7072849

Yesterday I posted about IBM’s patent claims against Amazon. The New York Times mentioned IBM held the patent for online advertising. Here, from Patent Storm, is the abstract and full text. Stephen O’Grady at Redmonk is blogging about IBM’s patent stance.

“A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged in anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available at the reception system so as not to delay presentation of the service applications…”

Author: David Churbuck

Cape Codder with an itch to write

0 thoughts on “Method for presenting advertising in an interactive service – US Patent 7072849”

  1. I have applied for copyright protection on the word “the.” From now on, whenever you use that word, it is to be displayed as “the © mncahill 2006” and you will need to pay the appropriate royalties.

    “The © mncahill 2006” one click suit was a dark landmark for creativity and invention in the US. But throwing a patent on “the © mncahill 2006” idea of serving ads over “the © mncahill 2006” internet is patently dumb. Unless one was suing, say Amazon, to make a point that their one click patent is a horrible idea.